At Ultima, we use smart infrastructure and software to help businesses unlock their true potential. But technology isn’t everything – it’s simply a tool. Human beings create value. That’s why we make it our mission to understand your business, your processes and, critically, your people. It’s this obsession with doing what’s right for your business and not what technology dictates, that helps us build trust, and deliver success.
At Ultima we want to make transformative IT easier to access for more businesses. To help businesses of all sizes reduce costs, increase profitability and gain competitive advantage. These are the five reasons we can do this:





Scott Dodds has been in the European IT industry for 33 years and has held senior positions in EMEA and the UK with VMware, Microsoft, Acer and Compaq, before joining Ultima Business Solutions in October 2015. He has had full P&L responsibility for multi-billion dollar sales and marketing teams as well as running business operations and planning functions. His breadth of experience spans all customer segments from the largest global enterprises to mid-market and SMBs.

Tamsin Ashmore is an operational and commercial CFO driving value in global high growth businesses. She has had 8 years of executive achievement in Media, Technology and Leisure of both publicly listed, owner-managed, and PE-backed companies. Tamsin has a strong belief in being customer focused and works to build, motivate and enhance teams. She has a successful record in increasing value through the identification of EBITDA enhancing opportunities and cash flow management. Tamsin says that she is at her best in a business where they value passion, leadership and a willingness to drive change.

Gareth Meyer has worked across the IT Reseller industry for 18 years and held senior positions in the UK and Ireland with Insight, Invicta and Systemax Europe prior to joining Ultima Business Solutions in October 2017. Gareth has held multiple Sales, Solution and Services leadership roles focussed in the corporate and enterprise customer segments and is currently responsible for executing the strategic goals of Ultima by directing Marketing, Vendor Strategy and Sales Operations.

After gaining a solid technical background in systems, networking, software development and business intelligence, Dave joined Ultima in 2000 to establish a new project management office. Following roles included PMO Lead and Head of Presales, Services Director in 2009, Pre-Sales Director in 2017 and Customer Success Director in 2019. Major achievements include the creation of an extensive in-house services team, a comprehensive portfolio of innovative IT solutions and services, mature engagement and delivery processes, and the development of a complementary partner network.

Geoff has worked in the IT industry for over 20 years as a Consultant, Technical Trainer, Solutions Architect and Practice Lead. He has successfully designed and delivered both small and multi-year projects to customers of all sizes and segments. He joined Ultima in 2011 in the consulting department holding various technical positions until becoming Services Director at the beginning of 2020 and is now responsible for the professional and managed services side of the business.

Sam is passionate about working to make the lives of those working in cloud and digital easier. Having worked for the biggest digital product studios globally, he has a unique understanding of how customer facing applications are built in the cloud and what digital native should look like in 2021. Just After Midnight (JAM) is the product of this experience, working around-the-clock to provide digital business with the best out-of-hours full-stack support and managed services.
Earlier this year, Ultima acquired Just After Midnight- a global cloud services provider to digital business. Just After Midnight are the experts in uptime, supporting websites and applications 24/7. They provide managed cloud, 24hr monitoring, support and DevOps and will form a new cloud and application service division within Ultima.

James has been in the global technology Services industry for nearly 3 decades. His varied background of roles that has seen him do everything from having technical development responsibility through to multi-billion sales leadership positions. James joined Ultima in November of 2021 having come from a background to creating, developing and driving a Service first transformational culture both in the vendor and partner worlds.

Amyn Jaffer worked in the IT industry for over 20 years holding IT consulting roles at PwC, 2e2 and Ultima Business Solutions before establishing Ultima Labs in 2020. Amyn’s experience spans a wide range of technology areas from End User Compute to Robotic Process Automation and AI, with a focus on Architecture, Proposition Development and IT Strategy. At Ultima, Amyn has held a number of senior roles and is currently responsible for the ongoing leadership and strategic direction of Ultima Labs – a division which prides itself on developing commercial software platforms that help customers and partners to adopt automation.

Matt Hudson started his IT consultancy career back in 2002 after gaining a grounding in IT through IT support roles and has been delivering enterprise class IT services designs and deployments ever since across Datacentre, Cloud, Workspace, Networking and Security stacks. With a highly technical grounding combined with a number of years of strategic and consulting management roles realised through his experience in running global IT projects and initiatives, Matt is able to provide a breath of technical knowledge to his peers and customers, ultimately building broad respect within the IT industry as a trusted advisor and strategic thinker.
The last 10 years of his career, Matt has worked at Ultima Business Solutions, starting as a Senior Technical Consultant and most recently taking the position of Technical Presales Director, which has given him a true hands-on understanding of the high-quality services and solutions that Ultima delivers to their customers.

Just After Midnight are part of the Ultima group. We are a next-gen MSP protecting mission critical digital solutions round-the-clock.
Our team of engineers design and operate cutting edge cloud solutions, working in partnership with dev teams within digital product teams in both enterprises and digital agencies. We support the full stack for our clients, partnering with the major cloud providers and leading MarTech platforms. We are also SaaS specialists supporting digital product businesses with 24/7 specialist incident management and break/fix support. Our offices span Asia Pacific, Europe and the United States, providing customers with the most reliable and robust managed cloud and full-stack support service on the market.